Tag: vicky-kaushal

• How “Chhava” Became a Box Office Hit: A Breakdown of Its Winning Strategy

  

  The historical epic Chhava, based on Chhatrapati Sambhaji Maharaj, has taken the box office by storm, proving that a well-executed marketing and promotional strategy can drive massive success. Despite initial controversies around casting Rashmika Mandanna as Yesu Bai, music by A.R. Rahman, and the absence of Marathi actors, the film has managed to captivate audiences…

  Ashwini Rajvaidya

  February 20, 2025

  Bollywood, Business, PR

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